Coming soon
Daily cognitive resilience
HR|V NOUS
Think clearly.
A concentrated flavonoid and botanical tincture being developed to support focus, memory, mental clarity and long-term cognitive resilience.
Why NOUS
- Supports focus and attention
- Supports memory and recall
- Supports mental clarity
- Supports cognitive performance
- Supports a healthy inflammatory response
- Supports cognitive resilience during everyday stress
- Convenient concentrated tincture
- Caffeine-free
The Flavonoid Complex
Quercetin
A widely occurring plant flavonoid included to support healthy cellular signaling, antioxidant defenses and a balanced inflammatory response.
Rutin
A flavonoid related to quercetin that supports healthy circulation, vascular integrity and antioxidant defenses.
Luteolin
A plant flavone studied for its role in healthy inflammatory signaling and cellular protection.
Chrysin
A naturally occurring flavonoid included as part of NOUS’s broad-spectrum polyphenol system.
Naringenin
A citrus-derived flavonoid that supports healthy metabolic, vascular and cellular function.
Lutein
A carotenoid concentrated in the eyes and present in brain tissue. Lutein supports visual and cognitive health as part of a nutrient-rich lifestyle.
Beta-sitosterol
A naturally occurring plant sterol included as part of the formula’s broader phytonutrient profile.
Isoflavones
Plant-derived polyphenolic compounds included to support healthy cellular signaling and antioxidant defenses.
Cannflavins A, B and C
Specialized flavonoids found in Cannabis sativa. They are chemically distinct from intoxicating cannabinoids such as THC and are included as part of NOUS’s concentrated flavonoid complex.
Botanical Cognitive Support
Rosemary oil
Aromatic botanical support traditionally associated with alertness, memory and mental clarity.
Lion’s mane
A functional mushroom included to support brain and nerve health.
Ginseng
An adaptogenic botanical included to support mental performance, energy and resilience during everyday demand.
Camu camu
A fruit naturally rich in vitamin C and phytonutrients that supports antioxidant defenses.
Ginkgo
A traditional botanical included to support healthy circulation and cognitive function.
Bacopa
A botanical traditionally used to support learning, memory and cognitive performance through consistent use.
L-theanine
An amino acid naturally associated with tea. L-theanine supports calm, steady attention without adding caffeine.
FAQs
What does NOUS mean?
NOUS is a Greek word associated with mind, intellect and understanding. The name reflects a broader view of cognitive health: not simply processing information faster, but thinking clearly and acting with sound judgment.
What form will NOUS take?
NOUS is being developed as a concentrated 60 mL liquid tincture rather than a capsule or powdered drink.
Does NOUS contain caffeine?
No caffeine is included in the intended launch formula.
Is NOUS an instant-energy product?
No. NOUS is designed to support focus, memory and cognitive resilience without relying on a large stimulant effect. Individual experiences will vary, and several ingredients are intended for consistent daily use.
What are flavonoids?
Flavonoids are naturally occurring compounds found throughout fruits, vegetables and other plants. They interact with cellular-signaling pathways and are being studied for their roles in antioxidant defenses, healthy circulation and inflammatory balance.
What are cannflavins?
Cannflavins are specialized flavonoids naturally present in Cannabis sativa. They are chemically distinct from intoxicating cannabinoids such as THC. Their presence should not be presented as producing intoxication or a cannabis-like effect.
Does NOUS contain CBD or THC?
The intended formula is built around flavonoids rather than CBD or THC. Final cannabinoid testing and legally approved label language will be published before launch.
Disclaimer
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.